Surf Apparel Brand Launching Peer-to-Peer Resell Platform
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Outerknown is a leisure apparel brand started 7 years ago by the 11-times world champion in surfing, Kelly Slater. Their mission is to make great quality clothing, protect the environment, and support fair labor practices. They began online and have now expanded offline with two retail stores in Southern California.
Recently they followed in Patagonia’s footsteps and added trade-in to their circular business model. But unlike Patagonia, where the consumers have to visit a physical store to drop off their used or unused clothing for a gift certificate, at Outerknown everything is online and peer-to-peer thanks to new resell platform technologies.
Outerknown has partnered with the technology solutions company Recurate to create what they call Outerworn, their new used clothing business. A customer adds their used clothing by going to the order page, select item, price, and condition. Once the listing is approved, it goes live and once sold the customer ships the clothing directly to the buyer and receives a gift certificate via email to be used at Outerknown.
By running their own resale channel, Outerknown gains new customers, increase brand loyalty, expands revenue streams, and reduces carbon emission.
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